Buying decisions are emotional decisions – full stop. We think we are making a cold, logical calculation, but that is only after we have already made an emotional decision and need to back it up with facts. Without facts, we risk our friends and family thinking we are crazy. I am not referring to theContinue reading “Boats-Drop the Logic!”
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Buying a Boat Sight Unseen?
Buying a boat sight unseen is a bit like looking through the fog for your destination. You can’t really see anything until you get there. Once we had made the hard decision to end our relationship with Jonta and confirmed that the Grand Banks 32 was the model we wanted, it was time to buckleContinue reading “Buying a Boat Sight Unseen?”